The iconic music streaming service first shot to fame in 2008 with its rich reserves of music from labels such as Sony, EMI, Warner Music Group and Universal, and today has over 60 million active users. Spotify is already talking to their consumers, and they’re having all kinds of fun. It’s about the conversations that businesses need to have with the people who use their services and products. Social customer service is all about customer engagement. Spotify drives rich engagement with their dynamic social customer service strategy.
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